branded

Did you see this one in the news? I read about this a few days ago and something stuck in the back of my brain…

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Saturday , May 20, 2006
Foxnews.com

It seems one Ogden, Utah, man was a little more than a casual fan of the occasional cold one after work.

Last year, a property manager Ryan Froerer went out to check on a townhouse, but when he got there he realized he’d missed the party.

KSL-TV reports that Froerer was greeted by a barrage of beer cans — tens of thousands of them — piled high on the floor of the otherwise abandoned abode.

"As we approached the door, there were beer boxes, all the way up to the ceiling,” Froerer said. Froerer snapped a few pictures of the boozy metallic mountain and e-mailed them to friends, but soon they were circulating among beer fans everywhere.

Luckily for Froerer, once the townhouse was de-brewskified, it was clean enough to lease out again. The estimated 70,000 cans (that amounts to 24 beers a day for the beer dude's eight-year stay) were recycled for $800.





I figured out what it was: that guy was loyal to his brand.